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Post by account_disabled on Dec 20, 2023 2:27:59 GMT -5
What should a brand book contain? Protective and basic sign field In this part, we precisely define the area around the logo that should not be disturbed - no objects or text can be found there. This is the protective field of the sign. In turn, the basic field indicates the minimum distance of the logo from the edge of the documents. Sometimes the protective field and the basic field overlap.
The essence of both is that the logo should be legible Phone Number Data and never lose its meaning and aesthetic value . Minimum logo sizes The brandbook should also clearly specify the minimum acceptable sizes of the sign, guaranteeing its readability even on small surfaces . They are defined for both the basic and extended versions (with an advertising slogan), as well as vertical and horizontal versions. For printed materials, these parameters will be given in millimeters,
While for online materials - in pixels. Applying the sign on various backgrounds This part of the brand book provides instructions on how to use the logo depending on the background on which it is placed. It should provide guidance on when the basic version of the logo will work best, when in an alternative version, and also what color versions will be the best choice for a given background. Unacceptable modifications.
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