Post by account_disabled on Dec 20, 2023 23:17:01 GMT -5
Three days full of case studies, best practices, export strategies and online tools for successful expansion beyond the borders of the Czechoslovak basin. The three-day training on digital marketing with a focus on export was prepared by CzechTrade in cooperation with Google and three online agencies, among which we could not be absent. The training was prepared to show selected representatives from companies aiming to break into foreign markets how digital marketing will help them. From the beginning, the seminars were designed for more advanced listeners , so we could intentionally skip the usual introductions and dive straight into best practices, case studies and more advanced options for online campaigns.
Day 1 The first day was dedicated to B2B Email List successful export strategies . We invited our client Mirko Sobotka from Hayashi , for whom we manage PPC campaigns in the United States and in which we managed to reach significantly better numbers than expected in the course of 6 months. In addition to the campaign itself, the strategy for entering the export market, the specifics of the American market in the field of sports accessories, as well as the administrative obstacles that every exporter must solve before entering the market, were presented. Although we did not manage to keep the allotted time for the lecture mainly due to subsequent questions, in retrospect the practical experience of our client was evaluated very positively.
A case study of the Hayashi export campaign Day 2 On the second day, we moved to content strategy , Iveta presented the See-Think-Do-Care concept of living online legend Avinash Kaushik , and Marek Kopča from Union pojišťovna accepted our invitation to present the practical benefit . The fact that the framework works and is not just another in a series of theoretically-nice-in-practice-unusable methods was demonstrated by Marek in the results for this year, for which we received very nice praise! image Our Iveta and Marek Kopča from Union pojišťovna show the STDC framework in practice The second part of Iveta's lecture was based on the selection of KPIs , the reasons for their determination and measurement options.
Day 1 The first day was dedicated to B2B Email List successful export strategies . We invited our client Mirko Sobotka from Hayashi , for whom we manage PPC campaigns in the United States and in which we managed to reach significantly better numbers than expected in the course of 6 months. In addition to the campaign itself, the strategy for entering the export market, the specifics of the American market in the field of sports accessories, as well as the administrative obstacles that every exporter must solve before entering the market, were presented. Although we did not manage to keep the allotted time for the lecture mainly due to subsequent questions, in retrospect the practical experience of our client was evaluated very positively.
A case study of the Hayashi export campaign Day 2 On the second day, we moved to content strategy , Iveta presented the See-Think-Do-Care concept of living online legend Avinash Kaushik , and Marek Kopča from Union pojišťovna accepted our invitation to present the practical benefit . The fact that the framework works and is not just another in a series of theoretically-nice-in-practice-unusable methods was demonstrated by Marek in the results for this year, for which we received very nice praise! image Our Iveta and Marek Kopča from Union pojišťovna show the STDC framework in practice The second part of Iveta's lecture was based on the selection of KPIs , the reasons for their determination and measurement options.